Skip to website navigation Skip to article navigation Skip to content

Who we are and what we do

Since our establishment in 1916, we have been a place where people can really meet. It’s in the middle of the country, and in the heart of Utrecht. Meeting in order to grow. At Jaarbeurs, we offer and create the space to grow faster as people, as an organisation, and as a market, and in a sustainable, safe, and smart way. Live and online and offline. We want to be a place where people experience their passion or profession like nowhere else, where they can be absorbed in the moment, and focus on what matters to them, and where they can really get the attention they deserve. We have been designated the ‘Royal Dutch Jaarbeurs’ since 1931, a distinction we are very proud of.

Our organisation

Jaarbeurs employs about 300 people. With our knowledge of specific industries, we are a consultation partner and adviser that adds value. We bring considerable expertise to the table in a number of markets such as healthcare, construction and installation, manufacturing, logistics, IT media, education, and travel and leisure. We focus on B2B and B2C markets with high-profile brands such as the building & construction trade fair BouwBeurs and travel & tourism trade show Vakantiebeurs, as well as with platforms such as Computable, and

The Venue & Service business unit is responsible within Jaarbeurs for attracting external exhibition and event organisers. They are the driving force behind events both in the complex of exhibition halls and in the meeting and conference venues. With a large and diverse range of spaces, including the Beatrix Theatre, we are one of the largest meeting and conference venues in the Netherlands. But we could not do it without our extensive national and international network, or without our suppliers and partners.

Jaarbeurs International

Through our International business unit, we organise trade and consumer events outside the Netherlands that focus on the agriculture and food, construction, and lifestyle sectors. We organise the prestigious VIV trade shows for innovative livestock farming in China, Thailand and the United Arab Emirates, as well as once every four years in the Netherlands. Jaarbeurs has a 70% stake in Shanghai-based VNU Exhibitions Asia. This is an independent company that operates within the strategic framework agreed with Jaarbeurs. VNU Exhibitions Asia Pacific, which is based in Bangkok, is a smaller organisation in terms of both size and revenue, in which Jaarbeurs holds a 49.99% stake. Jaarbeurs International is headquartered at the Jaarbeurs venue in Utrecht.