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Who we are and what we do

We are a place where people can meet up, get inspired and acquire new knowledge. We bring people together, both live and online. A visit to Jaarbeurs always gives you something, whether it is in terms of personal growth, new business or special experiences. 

Our organisation

A total of 238 people (as per the end of 2021) work at Jaarbeurs in the Netherlands. We bring considerable expertise to the table in various markets, particularly in healthcare, construction and installation, as well as education. We focus on B2B and B2C markets with high-profile brands such as the building & construction trade fair BouwBeurs and the travel & tourism trade show Vakantiebeurs, as well as with platforms such as, and

With a large and diverse range of spaces, including the Beatrix Theatre, we are one of the largest and most appreciated venues for meetings and conferences in the Netherlands. We rely on our extensive national and international network of suppliers and cooperation partners for our services.

Our strategy

At Jaarbeurs, we offer and create the space to grow faster as people, as an organisation, and as a market, and in a sustainable, safe, and smart way, both live and online. That is what we strive for every day. We want to provide the best possible customer experience to our business partners and visitors. In 2021, when we had to close the doors of Jaarbeurs for an extended period of time, we seized the opportunity offered by the coronavirus pandemic and speeded things up where possible. ‘Sustainable’, ‘smart’ and ‘safe’ are the themes that form the core of our positioning. 

Jaarbeurs International

Jaarbeurs also organises trade and consumer exhibitions outside the Netherlands. We operate in China through our participating interest in VNU Exhibitions Asia and in Thailand through VNU Asia Pacific. On top of that, we operate in several countries through our VIV brand (Vakbeurs Innovatieve Veehouderij = Innovative Livestock Farming Fair). This fair is held in the Netherlands once every four years and it will be Utrecht’s turn again in 2022.