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How Jaarbeurs creates value

In a year without the major impact of coronavirus lockdowns, we at Jaarbeurs leave our mark on the economy – locally, regionally and nationally. Every year, we welcome almost 2.5 million visitors to over 8,600 events, trade fairs, conferences and other gatherings. The economic impact on the region of Utrecht is over half a billion euros.

The future is sustainable

As one of the largest event venues in the Netherlands, we have a pioneering role to play within our sector in sustainability and social responsibility. The United Nations’ Sustainable Development Goals (SDGs) are guiding principles for us too. Jaarbeurs can do a lot to help the climate by reducing the carbon footprints of exhibitions, meetings and events. By 2030, we want to be the most sustainable conference and event venue in Europe.


Our sustainability goals go hand in hand with our digitalisation strategy; our app and our unique indoor navigation system let us save a lot on exhibition floor plans, for instance. We want to become not just Europe’s most sustainable exhibition and event location but one of its smartest.

Value creation model

Our value creation model provides an understanding of the social, economic and environmental capital we use, how we generate value from it, and what that then delivers to society. To highlight our positive impact on society, we have captured our value creation model in a diagram.